Privacy Policy
Last updated: April 2026
1. Who we are
Fidel is a product of Operalytics Ltd, a company registered in England & Wales. We operate the Fidel loyalty platform and this website. Our contact address is hello@fidel.operalytics.co.uk.
2. What data we collect
When you submit a demo request or contact us, we collect:
- Your name and email address
- Your phone number (if provided)
- Your business type and any message you include
We also collect standard server logs (IP address, browser type, pages visited) for security and analytics purposes.
3. How we use your data
We use your data to:
- Respond to your demo request and provide our services
- Send you relevant product information (you can unsubscribe at any time)
- Improve our website and product
- Meet our legal obligations
4. Legal basis
We process your data on the basis of legitimate interest (responding to your enquiry) and, where applicable, your consent.
5. Data retention
We retain demo request data for up to 2 years, or until you ask us to delete it.
6. Your rights
Under UK GDPR you have the right to access, correct, delete, or port your data, and to object to or restrict processing. Contact us at hello@fidel.operalytics.co.uk to exercise any of these rights.
7. Cookies
We use essential cookies to operate the site and analytics cookies to understand usage. See our Cookie Policy for details.
8. Contact
For any privacy-related questions, email us at hello@fidel.operalytics.co.uk.